Once the casino industry was limited to the land-based casinos and paper ticket-based lotteries. Today, almost all of the smartphone users with an active internet connection will tell that online gambling and betting business are growing in recent years. Farmville is now been played by peoples from seven to seventy. Forms of gambling, betting rapidly changing and unlike the land-based casinos, starting an online casino do not involve a huge capital. Cloud computing is the technology to give credit to this growth. However, the progress in-turn made casino operations highly complex and forced to shift the paradigm to maintain competitive advantages. Of course, other technologies including Bitcoin, various forms of machine learning also emerged. But, essentially the expansion of Bitcoin to various forms of machine learning is cloud computing dependent. server based gaming, software-based random number generators has changed the scenario and opened-up the casino, betting and gambling industry to any developer. In this article, we will point out some of the technologies used by today’s gambling and betting industry, thereafter conclude.
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Cloud Computing gave more freedom in hosting
Not all the jurisdictions are in favour of the online casino, gambling and betting. A remotely hosted cloud server avoids the problem with many jurisdictions, and thus cloud servers increasing the consumer base. It is obvious that cloud-based services are not limited to cloud servers but there are too many services such as e-mail, automated messages to the smartphones, chatbots, mobile backend as a service to give complete flexibility to start or expand a gaming business without the need of huge capital investment.
Decreased piracy and security breech
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The gaming providers with a serious gambling business no longer need to develop a heavy application for different devices and operating system. Piracy of dedicated betting/gaming application is a serious security risk to the end-users. Many of the providers today offer an HTML based gaming option. With increasing bandwidth and decreasing actual latency, the cloud is doing good in this part too.
Transactions are also cloud-based solutions
Even the traditional payment gateways are less costly now because they can use cloud servers at the backend. Needless to mention the fact that Bitcoin and other cryptocurrencies are further declining the cost required to maintain a secured transaction system.
Casinos are increasingly using Blockchain
Again, this is an indirect benefit like embracing the cryptocurrencies. At this moment, there are online lotteries which use Blockchain technology. Blockchain is a distributed ledger and has wide promise in authentication and fraud prevention.
Casinos are enjoying benefits of big data and machine learning
Casinos are expected to deliver a better guest service and to do that they need to capture guest information in real-time and send that information across many systems. These steps are for using the modernized systems to make more-informed business decisions. Cost reduction has made it possible to apply different use-cases of big data and machine learning. The gambling industry is employing big data and machine learning to increase security, predict a user’s choice, offer various other services (in case of land-based casinos). The games offered by the gambling industry are becoming more interactive and engaging. Cloud-based resources making it possible to connect multiple systems and run tests.
Cloud is increasing security in the casinos
Unlike Hollywood movies, today’s casinos are not only monitored by humans from the local site. IP camera, artificial intelligence, face-recognition, automation via the Internet of Things made it possible to identify a possible fraudster and restrict the movement within a floor or room.
Social media marketing
Cloud computing made it possible to offer many free social networks to interact with loyal customers. Apart from the indirect benefit of using the commonly known social networks, the gambling industry now can offer live streaming of events. The online patrons are kept fully engaged with audio and visual of live events. In the end, the customers are enjoying a multi-media experience which has control. Various review-sites and blogs are possible to run now because of cloud servers. For example, there are sites to list and compare the British betting websites with a low running cost because the virtualized servers cost too cheap. The players can know the names of different services, provide a rating.
Variation of gambling is becoming more developed
There was a time when gambling had a limited number of games where financial loss and gain was the primary matter. Cloud computing is making it possible to offer different variations of gambling depending on the need of the client segment. Like the other members of the hospitality industry, casino gaming is facing newer generation younger consumers who are more interested in food, beverages, adult entertainment and other non-gaming amenities.
Casinos are using modern casino management systems
There is a boom in the gaming industry in Southeast Asia. This resulted in large-scale tourism casinos. This in-turn forcing to think about the importance of modern casino management systems. The introduction of cloud computing solved the problems without investing enormous and focusing on only system management. Furthermore, the members can now have QR codes as ID instead of membership cards. This is helping to save the cost of ordering custom membership cards.
Conclusion
Cloud computing and various newer technologies such as big data, machine learning, IoT is forcing a shift of paradigm in any industry. A common game of today such as Grand Theft Auto is adding casino within the game scene. Betting on a car racing game is no longer socially unacceptable. On the other hand, the land-based casinos are becoming more towards a wider hospitality industry with different non-gambling business. The fast change in information technology has to lead to more competition. Cloud computing made resource utilization cheaper, thereby a significant cost reduction. Starting a software development company no longer required an enormous capital. Any software developer of today should remain updated about the progress in different sectors to find a new opportunity.
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