Generating fresh and original content requires a constant flow of interesting topics and a team of professional content writers to do the heavy lifting.
Efficient Strategies to Generate Original Content for Your Site
Follow these cost-effective content-generating tips, and you’ll never run out of original ideas.
1. Before you start posting
Before you start publishing posts, you have to take some preparatory steps.
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A long-term content strategy guarantees that your site’s content will always serve a particular purpose. It may aim at selling your products or promoting your services online.
Next, you should plan your content topics for at least a week ahead. Ideally, you should come up with new articles every other day. The covered topics should resonate with your site’s audience. The blog posts you publish should increase your brand awareness to convert website visitors into clients.
Now that you have a content strategy in place, you should find out the trendiest topics in your sector. Your followers must be able to find the answers they need in your posts.
Use Google Ads Keyword Tool (Google Adwords) to generate keywords relevant to your content strategy. Ideally, these keywords should lead to industry-related blogs.
2. Build a writing force
Once you’ve done the preliminary research, you should ensure a steady flow of original and informative content to your site. You have several options.
Having built a pool of trendy topics to cover, you should now get guest bloggers to write on your site.
You’ll thus strengthen your brand’s position in the business, get more traffic to your website, and build backlinks.
Ideally, these guest bloggers should be prolific writers in your industry with a strong social media presence.
Free guest blogs do not score very high in terms of SEO. Professional guest bloggers charge $0.02 per word on average, but some may charge $0.03 or even 0.05 per word, depending on their qualifications.
Guest bloggers who are engineers or IT specialists may charge as much as $0.2 per word.
The more specific your niche is and the narrower your audience, the more you should be prepared to pay for high-quality guest posts.
Hiring a team of freelance writers for your site is necessary if you need to generate a steady flow of targeted articles weekly or monthly. Guest posts do not always manage to generate the traffic you expect.
Writing experts are hard to find, but the content they produce is 100% original, informative, and calls on your site’s visitors to buy products, sign up for your newsletters or online courses, etc.
Professional content creators have spent years building their online reputation. They also pay social security contributions and taxes, so rates of $10 per 100 words should not sound outrageous.
You can find productive freelance writers for $0.02 or 0.03 per word, depending on the posts’ length and complexity. Blog writers with a science degree can ask for $0.04 or $0.05 per word.
You should contact a content agency if you need a steady flow of highly-specialized content to your site.
This is the most expensive way to generate content for your website, but its conversion rate is also the highest.
When you content from an agency, you can stop worrying about quality or if the writer will deliver on time.
The agency’s proofreaders and editors fix all technical issues and inaccuracies so that the end product fully matches the client’s brand image and tone.
Here is what distinguishes top-quality content from word fluff.
Your content must be reader-focused
If your business relies on online marketing, the email messages and sales copies that you send out to your subscribers should have strong personal appeal.
And when your leads visit the site to buy your product, they must feel that it will solve a critical problem for theirs.
Zero tolerance for plagiarism
Before you publish content on your website, you should always run it through anti-plagiarism tools like CopyScape.
You should use more sophisticated software to check if the content you’ve received hasn’t been rewritten instead of created from scratch. The three top choices are:
- Scribbr
- Quetext
- Grammarly Premium
The reason for being extra watchful and intolerant of plagiarized content is simple: Google detects and downgrades sites that publish it.
Quality is more important than quantity
Paying more for high-quality content is better than publishing mediocre posts daily. Ensure that the content that appears on your site is free of grammatical and spelling mistakes and repetitions.
