If you desire to become a famous influencer on Instagram and earn a slice of the money that merchants pay influencers to promote brands online, you need to choose a niche. For some influencers, picking a niche comes naturally due to the presence of a compelling interest that defines them. For instance, people obsessed with beauty would naturally gravitate toward picking beauty as their niche.
Crafters and artists would logically focus their Instagram feed on their creativity. The same applies to people who live their lives traveling and documenting their adventures. Such individuals would naturally decide to become travel influencers on Instagram.
But how can you choose a niche as an Instagram influencer if you have various interests? Finding a niche in such a situation can be challenging, particularly when you buy Instagram followers without having any interests standing out. If you’re an Instagram influencer, here is a step-by-step guide to help you choose the right niche.
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Step 1: List Your Interests And Habits
The first step toward choosing a niche that can attract many Instagram likes is developing a list of your interests and habits. If you prefer to jog or brew a cup of coffee first thing in the morning, add jogging or coffee to your list.
If you love pets and have some roaming around your home, add your preferred animals to the list. Compile a comprehensive list of activities or topics that excite or interest you, like cooking, painting, knitting, dog training, playing a sport or an instrument, reading, traveling, or journaling.
Step 2: Drop Interests That You Find Unrealistic To Post About
The next step toward identifying an Instagram niche is dropping topics or interests that may be unrealistic to post about. Unrealistic interests are activities that you’re not in a position to undertake or engage in continually due to lack of equipment or budget and time constraints.
For instance, if sailing is among your primary interests and you don’t have a sailboat, it would be unrealistic to focus on it in your Instagram feed. Even though you could still purchase a sailboat, you’re better off dropping the interest off your list if that’s not an immediate financial priority and picking something else.
The same would apply to travel. Unless you’re ready to spend money visiting fascinating destinations or already live in an area with plenty of attractions, maintaining this niche on your list of interests may be unrealistic.
Step 3: Remove Interests That Aren’t Helpful To People
Being an Instagram Influencer is about helping people- motivating and inspiring them to live their lives the best way possible. It’s also about connecting with people. While you may be interested in activities like drawing, decorating, and homesteading, the activities would not make ideal choices if you’re not good enough to inspire people to try them out or help them learn how to do them.
The focus of your Instagram feed should be something you’re really good at doing and at helping other people learn to do them.
Step 4: Drop Any Interests You’d Rather Not Share Publicly
Instagram influencing is about sharing your interests with other people publicly. You need to be comfortable sharing those interests with other people online. For instance, if you collect toys, you should be comfortable enough to project a child-like image publicly. If you’d rather project a grown-up image publicly, you need to keep the teddy bears, Legos, and Beanie Babies off your Instagram feed.
For instance, a niche like home décor may be challenging to handle on Instagram. You must be ready to bring the entire world to your home. Even where the house is lovely, you’ll need to work hard to keep it sparkling clean and the decor fresh. If you’re not ready to handle such challenges, drop the interest from your list.
Step 5: Pay Attention To Questions People Ask
Before choosing a niche as an Instagram influencer, find out what people frequently ask online. This requires you to prepare a list of questions that your followers ask you more often. By doing so, you get an idea of what they addressed –which becomes your niche.
Step 6: Focus On The Interests/Topics That Remain On Your List
Having dropped topics on unrealistic, unhelpful interests and interests you’re unprepared to share publicly, your list would still have several uncrossed interests. Evaluate those topics or interests to see whether they stand out as potential niches, then focus on those.
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Final Thoughts
As an Instagram influencer, finding a niche that your target audience would be interested in isn’t as obvious as it sounds. However, following the six steps discussed above can help you narrow your focus to the most viable niche options.
