You may well be aware of the ‘cloud’ from conversations between tech-savvy Silicon Valley types, or more likely because your iPhone reminds you that you’re running out of Cloud Storage every couple of months. The term ‘Cloud Computing’ began circulating in the early 2000s, but the service itself dates to the 1960s. A somewhat misleading term, a better name for the service would be ‘Ocean Computing’, as the vast majority of online data is stored beneath the waves. Deep at the bottom of the world’s Oceans are thousands of miles of undersea cables, about the width of a garden horse that transport nearly 100pc of transoceanic data traffic.
These cables are used to carry the world’s internet, phone calls and TV signals at the speed of light, storing huge amounts of data needed to run the various software program. From social media platforms to interactive gaming, the Cloud keeps it all running smoothly. But how does it help online casinos perform as well as they do?
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The Cloud is located underwater, contrary to what the name may suggest.
Better Data Management
In a world where there is more of a focus on data protection than ever before, the Cloud gives online casinos a cheap and easy way to securely store their customers sensitive data. This convenience allows them to focus on other aspects of their business that are more valuable in terms of revenues and profits.
Cloud computing helps virtual casinos stay up to date with the latest technologies without having to heavily invest in expensive hardware. The most famous names within the industry would not be able to operate as efficiently without cloud computing, this technology means developers can manage data, meet all privacy requirements and offer the best quality gaming experience, like you’ll find at dependable platforms like 888 online casino.
Cross Border Compatibility
If you’ve ever played online video games before, you’ll be aware of the strengths and weaknesses of certain geographical servers. For example, the Call of Duty servers in Australasia are notoriously slower and less reliable than those in North America and Europe. Cloud Computing allows online casinos – who rely less on servers than video games – to offer their services quickly and easily to customers all over the world without having to invest in expensive geographically specific servers.
Analytical Improvements
The Cloud is essentially all about information and data, which is becoming more and more valuable to online companies. Traditionally if an online casino wanted to know more about the habits of their customers, they would have to invest heavily in staff to collate and understand customer data. The Cloud allows these companies better access to data which they can then use to gather and collate user information analytics. What’s more is the nature of the cloud allows staff members who are working on analytics to do so from home, without having to install expensive software on their devices. In short, cloud computing has helped online casinos know and understand their customers better than ever before. Meaning they can give their customers exactly what they want and in turn, see their revenues and profits grow as a result.
Companies can use various cloud-based analytic services to improve their understanding of their customers through big data analytics.
It’s cheap(er)
The Cloud is not necessarily cheap and indeed, online casinos spend a large number of their budgets on Cloud computing. However, the Cloud offers a range of services and benefits to an online casino that when added up, would cost a lot more than Cloud Computing. These savings can then be passed on to players in the form of welcome bonuses and offers, which are becoming more important to online casinos operating in an increasingly saturated market.
It’s fast
When you log on to your favourite online casino you don’t often pause for a minute and appreciate the technology that is allowing you to play so smoothly. If your game takes longer than usual to load you probably get quite frustrated. In a world without Cloud Computing though, your online gambling experience would be much more glitchy and laggy than you could imagine. The transoceanic cables of the lag process and transfer data across huge distances in the blink of an eye. In a world where now is often too late, cloud computing helps to keep online casinos running smoothly and quickly, which is the least their customers demand.
It’s fast, because of the possibility of geographical optimization at various levels, starting from DNS.
Optimised support
If you’ve ever had a business problem out of work hours or even just suffered a leak at home in the early hours of the morning, you’ll know all too well how expensive and difficult it is to find a resolution. The Cloud is a 24/7 entity that always has help on hand whenever a problem arises, meaning that online casinos can get back up and running quickly and efficiently if they encounter problems. This helps to minimise the inconvenience experienced by customers and ensures a steady operating environment for consumers and providers.
Conclusion
Cloud computing is one of the most important implementations in technology in the last 100 years and affects our daily lives more than we will probably ever know. It has benefitted the online gambling industry massively in recent years and now forms a major part of its day-to-day operations. It is essentially responsible for a large part of the ease and convenience of online gambling that players value so highly.
